Chime Rolls Out New Features as IPO Nears
Hey Digital Banking Fanatic!
Chime is stepping up its game with a major update, rolling out a new premium membership tier, Chime+, alongside a fresh app design and a suite of enhanced financial tools.
Chime+ is available to the customers who set up direct deposits, unlocking perks like a 3.75% APY savings account, exclusive cashback offers, and priority support. Meanwhile, popular features like SpotMe overdraft protection and MyPay early wage access remain part of the package.
The FinTech company is also making it easier to build credit. Members can now start improving their scores from day one, even without direct deposits. The new update also includes personalized credit insights and FICO tracking built into the app, allowing users to get real-time guidance on their financial health.
Security was another big focus. A new security hub and passkey authentication give members more control over their account protection. And on the support side, Chime’s AI-powered chatbot is proving its worth—handling most inquiries without escalation and even doubling customer satisfaction scores.
Madhu Muthukumar, Chime's Chief Product Officer said “Chime has been focused on building and delivering affordable, easy-to-use products that address the most critical financial needs of everyday Americans — helping people get ahead instead of weighing them down with punitive fees. With today’s launches, we’re making it even easier for our members to manage their money and grow their credit.”
As it prepares to go public, Chime is rolling out these new features to attract more customers and strengthen its position in an increasingly competitive in the United States.
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